Alex Van Tol

Clarity. Focus. Alignment.


With storytelling chops honed from decades of magazine writing and 15 published books, Alex crafts powerful, compelling case studies that convert. She also coaches aspiring nonfiction authors to get their own books written.

Writing & Editing

Whether you need engaging content, a powerful case study or an organized framework for getting your book drafted, Alex has the knowhow to bring your project to life.

Communications Advising

From refining your brand story to helping you publish excellent thought leadership, Alex brings insight, big-picture thinking and a peerless ability to capture meaning.

Working with Alex is an experience that will bring out more from you than you ever expected. It is so far beyond the work of a writer. Time with her is honest, focused and productive. It is also enlightening, resourceful and challenging. She has a way of working with the finest self of whoever is in front of her, finding the tone and feel of that interaction and honouring what is uncovered. From small assignments to large multi-party projects — progress begins as soon as it is in her hands and does not stop until something of quality is delivered. She is a masterful writer. She is an exquisite human being. She is a force for good.

Ian Chisholm, Partner & Co-founder, Roy Group

I've hired Alex multiple times to write profiles of growing businesses, and she's an utter pleasure to work with. Her writing is clear, insightful and lively, and always true to the assignment. Moreover, she is responsive and collaborative and—crucially—she files clean copy on time. All of this is rarer than you might think. She's a joy to edit and I recommend her wholeheartedly.

Deborah Aarts, Senior Program Manager, Business & Financial Products, The Globe & Mail

As a creative collaborator over the past three years, Alex has become an integral part of the TIP team. Her years of experience as a teacher and reporter have provided Alex with the enviable skills and ability to research the materials, ask the right questions, mine the details to expose the important nuggets, and most importantly, actually listen to what our clients have to say. Alex seamlessly translates these assets into spot-on and poignant differentiators that pinpoint the target audience and address all aspects of the strategic marketing goals, making each collaborative project a great success.

Ivo Marchand, CEO & President, The Idea Partner

I have enjoyed working with Alex. Her interviewing and writing skills are transparent, inspiring and clear which make our conversations enjoyable. She knows how to capture a story with a fresh angle always taking into account a lot of information and distilling it into emotional elements that resonate with readers.

Tim Cormode, Founder & Executive Director, Power to Be Adventure Therapy Society

For our 2016 Vital Signs report, we needed someone to write our feature article and several smaller pieces. Alex did an amazing job for us, pulling together complicated topic matter, while at the same time humanizing the diverse stories we wanted to tell. To top it off, her pleasant personality and professional nature made her a dream to work with.

Rob Janus, Director of Communications, Victoria Foundation


Clients include Roy Group, Adera Development Corporation, the Province of British Columbia, the Royal BC Museum and the University of British Columbia. Alex's books are published by Orca Book Publishers, the Royal BC Museum, Rocky Mountain Books and Crabtree Publishing.


Magazine cred: Canadian Business, the Globe and Mail, Douglas Magazine, Spruce, Western Hotelier, Bar & Beverage, InnFocus, Western Grocer, Alberta Hospitality, and C-Store Canada.

Alex Van Tol

Communications Specialist

Working out of Victoria BC, Alex has earned a name for herself as one of Canada's best freelance writers. With 15 books and hundreds of articles under her belt, her interviewing and storytelling skills are exceptional, enabling her to weave compelling case studies that hook readers and bring them to action and new thinking.

When she's not helping her clients multiply their revenue through high-calibre case studies, Alex can be found helping would-be authors get their books written. She is currently credentialing with the Hendricks Institute as a Big Leap Coach.

Insightful, professional, and with a reputation for delivering results, Alex builds loyal client relationships that last for years.

  • This field is for validation purposes and should be left unchanged.