Whether you need engaging content, a powerful case study or an organized framework for getting your book drafted, Alex has the knowhow to bring your project to life.
From refining your brand story to helping you publish excellent thought leadership, Alex brings insight, big-picture thinking and a peerless ability to capture meaning.
Working with Alex is an experience that will bring out more from you than you ever expected. It is so far beyond the work of a writer. Time with her is honest, focused and productive. It is also enlightening, resourceful and challenging. She has a way of working with the finest self of whoever is in front of her, finding the tone and feel of that interaction and honouring what is uncovered. From small assignments to large multi-party projects — progress begins as soon as it is in her hands and does not stop until something of quality is delivered. She is a masterful writer. She is an exquisite human being. She is a force for good.
Ian Chisholm, Partner & Co-founder, Roy Group
I've hired Alex multiple times to write profiles of growing businesses, and she's an utter pleasure to work with. Her writing is clear, insightful and lively, and always true to the assignment. Moreover, she is responsive and collaborative and—crucially—she files clean copy on time. All of this is rarer than you might think. She's a joy to edit and I recommend her wholeheartedly.
Deborah Aarts, Senior Program Manager, Business & Financial Products, The Globe & Mail
As a creative collaborator over the past three years, Alex has become an integral part of the TIP team. Her years of experience as a teacher and reporter have provided Alex with the enviable skills and ability to research the materials, ask the right questions, mine the details to expose the important nuggets, and most importantly, actually listen to what our clients have to say. Alex seamlessly translates these assets into spot-on and poignant differentiators that pinpoint the target audience and address all aspects of the strategic marketing goals, making each collaborative project a great success.
Ivo Marchand, CEO & President, The Idea Partner
I have enjoyed working with Alex. Her interviewing and writing skills are transparent, inspiring and clear which make our conversations enjoyable. She knows how to capture a story with a fresh angle always taking into account a lot of information and distilling it into emotional elements that resonate with readers.
Tim Cormode, Founder & Executive Director, Power to Be Adventure Therapy Society
For our 2016 Vital Signs report, we needed someone to write our feature article and several smaller pieces. Alex did an amazing job for us, pulling together complicated topic matter, while at the same time humanizing the diverse stories we wanted to tell. To top it off, her pleasant personality and professional nature made her a dream to work with.
Rob Janus, Director of Communications, Victoria Foundation
Alex has written for multiple publications over her career. Some of these publications include: Canadian Business, the Globe and Mail, Douglas Magazine, Spruce, Western Hotelier, Bar & Beverage, InnFocus, Western Grocer, Alberta Hospitality, and C-Store Canada.
Alex and ICF-certified coach Dawn Large offer expertly facilitated workshops in self-efficacy, resilience and growth mindset — coping skills to get you steady on your feet and ready to handle whatever life unfolds.
“True happiness and true power lie in understanding yourself, accepting yourself, having confidence in yourself.”
— Thich Nhat Hanh
Over a lifetime, humans tend to develop areas of significant competence outside of what we might do for our day-to-day work. To see what Alex offers in the mental health / personal wellness space, please visit Take My Goat.
“Conditions are always changing, and real peace lies in the ability to adapt to these changes.”
— Mingyur Rinpoche
Working out of Victoria BC, Alex has made a name for herself as a top freelance copywriter in the city. With 14 books and hundreds of articles under her belt, her knowledge goes far beyond copywriting. Alex speaks and teaches about anxiety and mental health, and leads personal development workshops to help people build resilience, embrace a growth mindset and move past fear.
Warm, funny, and super easy to work with, Alex makes every project enjoyable with her positive attitude and whip-smart insights.