Alex Van Tol

Clarity. Focus. Alignment.

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With storytelling chops honed from decades of magazine writing, fifteen published books and editing dozens of manuscripts, Alex coaches fiction and nonfiction authors alike to get their own books written. She also writes bios and case studies for select clients.

Writing & Book Coaching

Whether you need an organized framework for planning your book, an accountability partner, or coaching and writing support along the way, Alex has the expertise to bring your project to life.

Communications Advising

Bios that engage, case studies that convert, and content strategy that sets you apart from the pack—these are the strategic diamonds that shine after 15 years of freelance writing.

Working with Alex is an experience that will bring out more from you than you ever expected. It is so far beyond the work of a writer. Time with her is honest, focused and productive. It is also enlightening, resourceful and challenging. She has a way of working with the finest self of whoever is in front of her, finding the tone and feel of that interaction and honouring what is uncovered. From small assignments to large multi-party projects — progress begins as soon as it is in her hands and does not stop until something of quality is delivered. She is a masterful writer. She is an exquisite human being. She is a force for good.

Ian Chisholm, Partner & Co-founder, Roy Group

Alex is an outstanding writer. She is fast, professional and always on time. She has undertaken a number of projects willingly and always provides clean copy with just the right voice. Plus, she makes me laugh.

Andrew Wooldridge, Publisher, Orca Book Publishers

I’ve had a dozen different editors over the years, and you are by far the best one I’ve ever worked with.

Lou Allin, Author, Contingency Plan (winner of the 2013 Arthur Ellis Award for Best Crime Novella)

I've hired Alex multiple times to write profiles of growing businesses, and she's an utter pleasure to work with. Her writing is clear, insightful and lively, and always true to the assignment. Moreover, she is responsive and collaborative and—crucially—she files clean copy on time. All of this is rarer than you might think. She's a joy to edit and I recommend her wholeheartedly.

Deborah Aarts, Senior Program Manager, Business & Financial Products, The Globe & Mail

As a creative collaborator over the past three years, Alex has become an integral part of the TIP team. Her years of experience as a teacher and reporter have provided Alex with the enviable skills and ability to research the materials, ask the right questions, mine the details to expose the important nuggets, and most importantly, actually listen to what our clients have to say. Alex seamlessly translates these assets into spot-on and poignant differentiators that pinpoint the target audience and address all aspects of the strategic marketing goals, making each collaborative project a great success.

Ivo Marchand, CEO & President, The Idea Partner


Clients include the University of Victoria, Roy Group, Adera Development Corporation, the Province of British Columbia, the Royal BC Museum and the University of British Columbia. Alex's books are published by Orca Book Publishers, the Royal BC Museum, Rocky Mountain Books and Crabtree Publishing.

Alex Van Tol

Communications Specialist

Working out of Victoria BC, Alex has earned a name for herself as one of BC's best freelance writers. With 15 books and hundreds of articles under her belt, her interviewing, storytelling and project-management skills are exceptional. She's one of those rare writers who also excels at editing, and has edited for Crabtree, Orca Book Publishers and the Royal BC Museum.

A former middle and high school teacher with a background in psychology, somatic approaches and executive coaching, Alex brings a rich tapestry of supportive skills to her work with published and would-be authors alike. She is a certified Big Leap Coach (Hendricks Institute), and will receive her book coaching accreditation with Author Accelerator in 2023.

Insightful, funny, organized, and with a reputation for delivering results, Alex builds loyal client and author relationships that last for years. Please use the form below to get in touch.

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