Alex Van Tol

Clarity. Focus. Alignment.

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With storytelling chops honed from decades of magazine writing, fifteen published books and editing dozens of manuscripts, Alex coaches fiction and nonfiction authors alike to get their own books written. She also writes bios and case studies for select clients.

Writing & Book Coaching

Whether you need an organized framework for planning your book, an accountability partner, or coaching and writing support along the way, Alex has the expertise to bring your project to life.

Communications Advising

Bios that engage, case studies that convert, and content strategy that sets you apart from the pack—these are the strategic diamonds that shine after 15 years of freelance writing.

As someone with ridiculously high standards for quality, creativity and coaching – my guess is that I am not the easiest client for Alex Van Tol to work with. When I knew it was time to write a book, there is just not anyone else that I wanted to engage. Alex is tough, focused and will hold your feet to the fire. Because ultimately this is your work to do. She will also believe in you, encourage you and keep you going. Because ultimately coaching authors is the work Alex was born to do.

Ian Chisholm, Founder, Roy Group

Alex is an outstanding writer. She is fast, professional and always on time. She has undertaken a number of projects willingly and always provides clean copy with just the right voice. Plus, she makes me laugh.

Andrew Wooldridge, Publisher, Orca Book Publishers

I’ve had a dozen different editors over the years, and you are by far the best one I’ve ever worked with.

Lou Allin, Author, Contingency Plan (winner of the 2013 Arthur Ellis Award for Best Crime Novella)

I've hired Alex multiple times to write profiles of growing businesses, and she's an utter pleasure to work with. Her writing is clear, insightful and lively, and always true to the assignment. Moreover, she is responsive and collaborative and—crucially—she files clean copy on time. All of this is rarer than you might think. She's a joy to edit and I recommend her wholeheartedly.

Deborah Aarts, Senior Program Manager, Business & Financial Products, The Globe & Mail

As a creative collaborator over the past three years, Alex has become an integral part of the TIP team. Her years of experience as a teacher and reporter have provided Alex with the enviable skills and ability to research the materials, ask the right questions, mine the details to expose the important nuggets, and most importantly, actually listen to what our clients have to say. Alex seamlessly translates these assets into spot-on and poignant differentiators that pinpoint the target audience and address all aspects of the strategic marketing goals, making each collaborative project a great success.

Ivo Marchand, CEO & President, The Idea Partner


Clients include the University of Victoria, Engaged HR, Roy Group, Adera Development Corporation, the Province of British Columbia, the Royal BC Museum and the University of British Columbia. Alex's books are published by Orca Book Publishers, the Royal BC Museum, Rocky Mountain Books and Crabtree Publishing.

Alex Van Tol

Communications Specialist

Working out of Victoria BC, Alex has earned a name for herself as one of BC's best freelance writers. With 15 books and hundreds of articles under her belt, her interviewing, storytelling and project-management skills are exceptional. She's one of those rare writers who also excels at editing, and has edited for Crabtree Publishing, Orca Book Publishers and the Royal BC Museum.

A former middle and high school teacher with formal training in psychology and somatic processing, Alex brings a rich tapestry of supportive skills to her work with published and would-be authors alike. She is a certified Big Leap Coach (Hendricks Institute), and will receive her book coaching accreditation with Author Accelerator in 2023.

Insightful, funny, organized, and with a reputation for delivering results, Alex builds loyal client and author relationships that last for years. Please use the form below to get in touch.

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