Alex Van Tol

Clarity. Focus. Alignment.


With storytelling chops honed from decades of magazine writing and 16 published books, Alex crafts arresting copy and powerful, compelling case studies. She also coaches aspiring fiction and nonfiction authors to get their own books written.

Writing & Book Coaching

Whether you need engaging content, an organized framework for getting your book drafted, or coaching and manuscript support along the way, Alex has the expertise to bring your project to life.

Communications Advising

From refining your brand story to helping you distil excellent thought leadership, Alex brings big-picture thinking, an uncanny sense of what's relevant to audiences, and a peerless ability to capture meaning.

Working with Alex is an experience that will bring out more from you than you ever expected. It is so far beyond the work of a writer. Time with her is honest, focused and productive. It is also enlightening, resourceful and challenging. She has a way of working with the finest self of whoever is in front of her, finding the tone and feel of that interaction and honouring what is uncovered. From small assignments to large multi-party projects — progress begins as soon as it is in her hands and does not stop until something of quality is delivered. She is a masterful writer. She is an exquisite human being. She is a force for good.

Ian Chisholm, Partner & Co-founder, Roy Group

I've hired Alex multiple times to write profiles of growing businesses, and she's an utter pleasure to work with. Her writing is clear, insightful and lively, and always true to the assignment. Moreover, she is responsive and collaborative and—crucially—she files clean copy on time. All of this is rarer than you might think. She's a joy to edit and I recommend her wholeheartedly.

Deborah Aarts, Senior Program Manager, Business & Financial Products, The Globe & Mail

As a creative collaborator over the past three years, Alex has become an integral part of the TIP team. Her years of experience as a teacher and reporter have provided Alex with the enviable skills and ability to research the materials, ask the right questions, mine the details to expose the important nuggets, and most importantly, actually listen to what our clients have to say. Alex seamlessly translates these assets into spot-on and poignant differentiators that pinpoint the target audience and address all aspects of the strategic marketing goals, making each collaborative project a great success.

Ivo Marchand, CEO & President, The Idea Partner

I have enjoyed working with Alex. Her interviewing and writing skills are transparent, inspiring and clear which make our conversations enjoyable. She knows how to capture a story with a fresh angle always taking into account a lot of information and distilling it into emotional elements that resonate with readers.

Tim Cormode, Founder & Executive Director, Power to Be Adventure Therapy Society


Clients include the University of Victoria, Roy Group, Adera Development Corporation, the Province of British Columbia, the Royal BC Museum and the University of British Columbia. Alex's books are published by Orca Book Publishers, the Royal BC Museum, Rocky Mountain Books and Crabtree Publishing.


Magazine cred: Canadian Business, the Globe and Mail, Douglas Magazine, Spruce, Western Hotelier, Bar & Beverage, InnFocus, Western Grocer, Alberta Hospitality, and C-Store Canada.

Alex Van Tol

Communications Specialist

Working out of Victoria BC, Alex has earned a name for herself as one of BC's best freelance writers. With 16 books and hundreds of articles under her belt, her interviewing, storytelling and project-management skills are exceptional. She's one of those rare writers who also excels at editing, and has edited for Crabtree, Orca Book Publishers and the Royal BC Museum.

A former middle and high school teacher with a background in psychology, somatic approaches and executive coaching, Alex brings a rich tapestry of supportive skills to her work with published and would-be authors alike. She is a certified Big Leap Coach (Hendricks Institute).

Insightful, funny, organized, and with a reputation for delivering results, Alex builds loyal client and author relationships that last for years. Please use the form below to get in touch.

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