Writing & Editing Services

You want to inspire, inform and engage audiences with your offering. I can help you do that. If your copy is clean, crisp and engaging, you’ll gain credibility, referrals, funders, pageviews, likes, buyers, clients — and traction in your community, which leads to long-term sustainability. And sustainability is a really, really good thing.

Here’s what you get when you work with me:

  • a strong, self-directed team player who listens to your needs
  • a solid understanding of your audience’s expectations and desires
  • familiarity with usability and design for an easily navigable interface
  • fair treatment, with clear project pricing and billing for only the amount worked
  • a solid track record for bringing projects in under budget
  • clear organization of content for easy navigation
  • engaging messaging about your product, organization or services
  • persuasive language for your capital campaigns or seasonal campaigns
  • stories that people want to read and share
  • clean, error-free copy

Grammatically correct. Emotionally strategic. Engaging, inspiring and informative. I promise attention to detail, a great ear for voice and flow, and a dead-on sense for the exact word or construction to create a given reaction in your reader.

Let’s go tell your story.

I’ve had the pleasure of working with Alex Van Tol on a number of projects over the years. She is very organized, committed to delivering quality work, and goes above and beyond what is expected to ensure her clients are satisfied with the end result. I appreciate how quickly Alex immerses herself in the subject matter, conducting extensive research until she also is an expert on the topic. This saves time and contributes efficiency to the project overall.

Jimi Galvao

Director, Office of Communications & Marketing , Faculty of Pharmaceutical Sciences, University of British Columbia

what I do

  • ads
  • annual reports
  • articles
  • bios
  • blog posts
  • book reviews
  • books
  • business articles
  • business plans
  • catalogue copy
  • curriculum materials
  • exhibition text
  • feature articles
  • fundraising documents
  • grant writing
  • handbooks
  • how-to articles
  • navigation and usability
  • product descriptions
  • proposals
  • service plans
  • strategic plans
  • summative reports
  • teacher guides
  • trade magazine articles
  • UX design
  • website content

some clients I’ve worked with

  • University of British Columbia
  • Royal BC Museum
  • Canadian Arthritis Association
  • LesPlan Educational
  • Leap XD
  • Tourism Victoria
  • Holmes Realty
  • Island Parent
  • Province of British Columbia
  • Rowing Canada Aviron
  • Consumer Protection BC
  • Chard Development
  • Greater Victoria Harbour Authority
  • You Need A Budget (YNAB)
  • Boulevard Enterprises
  • Orca Book Publishers
  • University of Victoria
  • Invasive Species Council of British Columbia
  • Metropolitan Capital Partners
  • MK Knight Construction
  • Vestis Fashion Group
  • Meade Design Group
  • Page One Publishing