Writing & Editing Services

You want to captivate your audience. Images do part of the work; words do the rest.

Here’s what you get when you work with me:

  • a strong, self-directed team player who listens to your needs
  • a solid understanding of what your audience wants
  • familiarity with usability and design
  • fair treatment, with clear project pricing
  • clear organization of content for easy navigation
  • engaging messaging about your product, organization or services
  • stories that people want to read and share
  • clean, error-free copy

Grammatically correct. Emotionally strategic. Engaging, inspiring and informative.


Let’s go tell your story.

I’ve had the pleasure of working with Alex Van Tol on a number of projects over the years. She is very organized, committed to delivering quality work, and goes above and beyond what is expected to ensure her clients are satisfied with the end result. I appreciate how quickly Alex immerses herself in the subject matter, conducting extensive research until she also is an expert on the topic. This saves time and contributes efficiency to the project overall.

Jimi Galvao

Director, Office of Communications & Marketing , Faculty of Pharmaceutical Sciences, University of British Columbia

what I do

  • ads
  • annual reports
  • articles
  • bios
  • blog posts
  • book reviews
  • books
  • business articles
  • business plans
  • catalogue copy
  • curriculum materials
  • exhibition text
  • feature articles
  • fundraising documents
  • grant writing
  • handbooks
  • how-to articles
  • navigation and usability
  • product descriptions
  • proposals
  • service plans
  • strategic plans
  • summative reports
  • teacher guides
  • trade magazine articles
  • user experience
  • website content

clients, publications & partners

  • Canadian Dept of Fisheries & Oceans
  • University of British Columbia
  • Canadian Arthritis Association
  • Irving K. Barber BC Scholarship Society
  • Victoria Foundation
  • LesPlan Educational
  • Leap XD
  • Tourism Victoria
  • Holmes Realty
  • Island Parent
  • Province of British Columbia
  • Maclean’s magazine
  • Rowing Canada Aviron
  • Consumer Protection BC
  • Chard Development
  • Greater Victoria Harbour Authority
  • You Need A Budget (YNAB)
  • Boulevard Enterprises
  • Orca Book Publishers
  • Royal BC Museum
  • University of Victoria
  • Rennie Marketing
  • Alldritt Land
  • Invasive Species Council of BC
  • The Idea Partner
  • Metropolitan Capital Partners
  • MK Knight Construction
  • Vestis Fashion Group
  • Meade Design Group
  • Page One Publishing